SALMON DEAL DESK
FEE PRESCRIPTION ENGINE ·
The Salmon Index™
Internal
Prospect View
Deal Inputs
Mandate
Sell-Side
Buy-Side
Company Status
Private
Publicly Traded
Valuation Input
Enterprise Value
EBITDA × Multiple
Enterprise Value ($ millions)
EBITDA ($ millions)
Multiple (x)
Implied EV: $15M
Earnout, Expected Value ($M)
Seller Rollover ($M)
Both are added to the fee base as Transaction Value components.
Engagement Type
Fresh Mandate (first process)
Relaunch / Remediation (failed prior process)
Seller Profile (Internal Only)
Founder Retirement Exit
PE-Backed Secondary
Distressed / Forced Sale
Family / Multi-Generational Transition
Corporate Carve-Out
Dispute-Driven Sale
Adjusts work fee, creditability, and letter mechanics. Never appears in client-facing language.
Buyer Profile (Internal Only)
PE Fund / Family Office
Independent Sponsor
Funded Searcher
Corporate Acquirer
Self-Funded Operator
Adjusts retainer prescription and economics weighting. Never appears in client-facing language.
Process Dynamics
Broad Auction (multiple credible bidders)
Limited / Targeted Process
One-on-One Negotiated
Timeline (months)
Expense Cap ($)
Deal Mechanics
Buyer Financing Secured
Assumed Debt in Structure
Accelerator (Outperformance Tier)
Enable accelerator above target value
Target Value ($M)
Accelerator Rate (+%)
Roughly 1 in 5 advisory firms include outperformance accelerators (Axial survey data). Strong alignment story.
Negotiation Mode: Custom Terms
Enable custom terms (override prescription)
Retainer ($/mo)
Retainer Credit (%)
Minimum Fee Floor ($)
Fee Adjustment (bps of TV)
Relaunch Premium (bps)
Buy-Side Success Fee (%)
Reset to Prescribed Terms
Client / Company Names (for letter)
Saved Deals
Save Deal Snapshot
Copy Share Link
Snapshots persist in this browser. Share links encode the full deal in the URL and reopen it exactly, for anyone behind the gate.
Output
PRIVATE TARGET · EXEMPTION PATH
Fee Prescription
Engagement Letter Language
LOWER MIDDLE MARKET
$0
Fee Base (Transaction Value)
–
Monthly Retainer
–
Total Retainer
–
Retainer Credit
–
Minimum Fee Floor
–
Tail Provision
–
All-In Estimate
–
Outcome Scenarios
Risk Flags
Market Basis
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